Thursday 18 October 2012

Pitch Document - for my own portfolio...

OK, I know this sounds really daft, but I am having to pitch to design my own portfolio.  It's Uni, it's a situation that would never crop up... unless it was for your company, you had other designers on board and you had forgotten how to design.  I'm struggling to think of a relevant example but anyway.  

The theory is, we are learning the skills of pitching, which we are going to have to do for a while to get work until we get a huge name for ourselves and we take the decision to not to do them anymore!

So this is a bit backward, but here is the pitch document for the portfolio that I have already designed and created.

I couldn't use the new branding that I designed as I have 'not been commissioned to do it yet'.. so I started from scratch and used the old brand.

















For the complete assignment I was awarded 73 points

Monday 15 October 2012

Having a makeover....

My current uni assignment is Digital Communication so I have been taking the opportunity to do my much needed, well overdue rebrand.

I have tried to bring cohesion between the two areas of my work, design and photography by giving a main brand and seperate sub-brands with subtle differences.

Here is the brand design and the loose plan for the new website/ portfolio.


Thanks to Dan de Castro for the portrait of me!

For the complete assignment I was awarded 73 points